Brand Identity

Shape perception, build trust, and drive engagement.

Through strategic design and storytelling, I help brands stand out, connect with customers, and leave a lasting impact. I have built brands from the ground up and revitalized well-known, established brands, creating cohesive identities that resonate with audiences. From packaging and websites to ad campaigns and videos, I craft every visual element to strengthen and promote the brand’s presence and identity.

Work Sharp

I had the privilege of building the Work Sharp brand from the ground up. I used stylized graphics, bold typography, and engaging photography at each consumer interface, creating a strong and focused brand identity, recognizable to across the market.

Blue Marble

I established a number of design and style elements on Blue Marble’s self-titled house brand.

Tie-Dye Dotz

Leading with the logo and product packaging, I built the Tie-Dye Dotz brand from scratch. As a fresh new take on a classic craft, I aimed to bring an elevated yet fun aesthetic to the category.